TELECOM Digest OnLine - Sorted: Apple Vows to Make Podcasting Easier

Apple Vows to Make Podcasting Easier

Monty Solomon (
Tue, 7 Jun 2005 14:33:21 -0400

By RACHEL KONRAD AP Technology Writer

SAN FRANCISCO (AP) -- Apple Computer Inc. CEO Steve Jobs called
podcasting "the hottest thing going in radio" on Monday and promised
to make it easier for audiophiles to create and distribute the digital

Amateur and professional disk jockeys have established more than 8,000
podcasts, downloadable audio files that focus on everything from
electronic gadgets to movies and astronomy. They can be played on
computers or digital music players, such as Apple's popular iPod.

Business Week, Forbes, Disney and Sirius have podcasts, as do hundreds
of individuals including wine aficionados, baseball fans and political

Productions range from stream-of-consciousness rants to slick shows
and, unlike conventional radio broadcasts, podcasts have no time
limits, deadlines or government oversight.

At a technology conference on Monday, Jobs previewed iTunes version
4.9. The software allows users to click on and subscribe to different
podcasts, then automatically delivers the shows to any connected iPod
_ far less cumbersome than the third-party applications many listeners
now need.

The newest iTunes will include a directory of podcasts, and creators
will be able to register their shows with Apple's iTunes Music Store.


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