TELECOM Digest OnLine - Sorted: Corporations Entering World of Blogs

Corporations Entering World of Blogs

Monty Solomon (
Sun, 5 Jun 2005 21:08:59 -0400

By NICOLE ZIEGLER DIZON Associated Press Writer

When General Motors Corp. wanted to stop speculation this spring that
it might eliminate its Pontiac and Buick brands, Vice Chairman Bob
Lutz took his case directly to dealers and customers who were up in
arms about the possibility. He wrote about it on the company's blog.

"The media coverage on the auto industry of late has done much to
paint an ugly portrait of General Motors," began Lutz's entry on GM's
FastLane Blog, which the company launched in January.

The March 30 entry went on to say that widely reported remarks he made
to analysts the week before had been "taken out of context" and that
the automaker would not shed the brands.

A growing number of companies are stepping softly into the
blogosphere, following a path blazed by Microsoft Corp., Sun
Microsystems Inc. and others in the technology field.

The Internet journal format, they find, lets businesses expand their
reach, generate product buzz and encourage consumer loyalty _ while
bypassing traditional media.


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