TELECOM Digest OnLine - Sorted: Change is in the Air For Boston Radio

Change is in the Air For Boston Radio

Monty Solomon (
Tue, 26 Apr 2005 23:44:09 -0400

By Clea Simon, Globe Correspondent | April 21, 2005

In the old days -- two months ago -- listeners knew what to expect.
You could turn on 'Mix' WBMX-FM (98.5) for fun new pop by Rob Thomas
or Green Day and get the occasional nostalgic Bon Jovi tune mixed in.
WBOS-FM (92.9) played it mellow but fresh, with the latest adult rock
from Los Lonely Boys or the Wallflowers. And 'Star' WQSX-FM (93.7)
was dance music old and new: Donna Summer meets Salt-N-Pepa.

Then, suddenly, they all started sounding a little similar and a
little strange. Rock tunes ran into hip-hop, a current top hit segued
into a '70s throwback. DJs were muted, if there at all, and everyone
was advertising the playlist was wide open.

Are the playlists -- the formatting -- really gone? Not exactly.
Boston radio may be putting more tunes into rotation, but they'll
probably be tunes you already know. Because Boston, to varying
degrees, is going 'Jack' -- a hot new radio format designed to win
back listeners and snare a bigger piece of an ever-diminishing pie.

What is 'Jack'?

Put simply, it's a format that abandons the conventional wisdom that
listeners respond to song repetition and station self-promotion.
Instead, it substitutes a broad playlist of familiar hits that cross
musical genres and programs them with virtually no talk.

Post Followup Article Use your browser's quoting feature to quote article into reply
Go to Next message: Monty Solomon: "Do You Know Where Your Identity Has Been?"
Go to Previous message: Monty Solomon: "Some Fear Law Would Create National ID Card"
TELECOM Digest: Home Page