TELECOM Digest OnLine - Sorted: FCC to TV/Radio Stations: Identify 3rd Party VNRs

FCC to TV/Radio Stations: Identify 3rd Party VNRs

Danny Burstein (
Fri, 15 Apr 2005 17:57:14 UTC

(VNR = Video News Release)

This came to a head in the past few weeks when various folk got all
upset about the Bush associates producing video clips which tv
stations ran as "news" without identifying the source.

Despite people suddenly discovering this annoyance, VNRs have actually
been around for decades. You think that five minute clip about car
safety (prominently showing a specific car's side impact airbags ...)
was put together by your local station? Hah. I laugh at your kung fu.

Now that they were jogged, the FCC sent a reminder to stations that
they're supposed to identify the producers/distributers ...

"With this Public Notice, the Commission reminds broadcast licensees
and cable operators that air VNRs, as well as all entities and
individuals involved in the production and provision of the material
at issue here, of their respective disclosure responsibilities under
the Commission's sponsorship identification rules ... [a] [b] [c]

[a] messed up ascii
[b] Word
[c] pdf

(most FCC material is available all three ways. URLs are
identical except for the trailing extension)

Knowledge may be power, but communications is the key
[to foil spammers, my address has been double rot-13 encoded]

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