TELECOM Digest OnLine - Sorted: Google Unveils Mobile Local Search

Google Unveils Mobile Local Search

Lisa Minter (lisa_minter2001@yahoo.com)
12 Apr 2005 14:47:31 -0700

Google's local search service for mobile will be available in the
United States and Canada at http://mobile.google.com/local, or from
the main Google search page on mobile devices starting Tuesday
morning.

Yahoo Inc. in October rolled out its mobile search service, which
included local search, amid a fierce rivalry.

Google Local for mobile will enable users to see 10 local search
results. The service, which integrates the location of the businesses
in search results on a map, also provides addresses, phone numbers and
driving directions.

Google's mobile local search service does not currently carry ads.

Web search companies have been keen to break into the local
advertising market, which the Kelsey Group expects to reach $5.1
billion in the United States by 2009. The market research firm sees
local search advertising accounting for about two-thirds of that
total.

Local search ad spending hit $162 million in 2004, the Kelsey Group
said.

Copyright 2005 Reuters Limited.

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TELECOM Digest Editor's Note: This is a great way to get directory
assistance at no charge. Send a text message from your cellular phone
to the short-address '46645' (GOOGL) with the single word 'HELP' and
you will get back a help file explaining how it works, including how
to get directory assistance. Right now at least, it is all totally
free. I've been using it on my Nokia phone via Cingular Wireless for
a couple months now as part of the test. Now, you may have to pay your
carrier for the cost of a text message, but still, it is much cheaper
that Ripoff Bell directory assistance charges. PAT]

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