TELECOM Digest OnLine - Sorted: Knows, Predicts Shopping Habits Knows, Predicts Shopping Habits

Monty Solomon (
Sat, 26 Mar 2005 09:19:59 -0500

By ALLISON LINN AP Business Writer

SEATTLE (AP) -- Inc. has one potentially big advantage
over its rival online retailers: It knows things about you that you
may not know yourself.

Though plenty of companies have detailed systems for tracking customer
habits, critics and boosters alike say Amazon is the trailblazer,
having collected information longer and used it more proactively. It
even received a patent recently on technology aimed at tracking
information about the people for whom its customers buy gifts.

Amazon sees such data-gathering as the best way to keep customers
happy and loyal, a relationship-building technique that analysts
consider potentially crucial to besting other online competitors.


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