TELECOM Digest OnLine - Sorted: Generation M: Media in the Lives of 8-18 Year-olds

Generation M: Media in the Lives of 8-18 Year-olds

Monty Solomon (
Sun, 13 Mar 2005 23:55:31 -0500

A national Kaiser Family Foundation survey found children and teens
are spending an increasing amount of time using "new media" like
computers, the Internet and video games, without cutting back on the
time they spend with "old" media like TV, print and music. Instead,
because of the amount of time they spend using more than one medium at
a time (for example, going online while watching TV), they're managing
to pack increasing amounts of media content into the same amount of
time each day.

The study, Generation M: Media in the Lives of 8-18 Year-olds,
examined media use among a nationally representative sample of more
than 2,000 3rd through 12th graders who completed detailed
questionnaires, including nearly 700 self-selected participants who
also maintained seven-day media diaries.

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