TELECOM Digest OnLine - Sorted: Yahoo to Invest in Blogs, Analyst Says

Yahoo to Invest in Blogs, Analyst Says

Lisa Minter (lisa_minter2001@yahoo.com)
07 Mar 2005 00:00:00 GMT

SAN FRANCISCO (Reuters) - Internet media company Yahoo Inc. is likely
to build and buy tools that help its users create, publish and search
blogs, Susquehanna Financial Group Marianne Wolk said in a note on
Friday.

Wolk also said she also expects the company to expand into social
networking software, which lets users share and organize content.

Yahoo recently integrated RSS feeds into its MyYahoo home page. RSS,
or really simple syndication, allows users to receive content from
sources such as news organizations and Web blogs. It also is a way for
Web publishers to syndicate their content.

"We believe Yahoo is likely to continue to invest in the blogosphere;
we see Yahoo building and buying blog tools and RSS search
capabilities to complement MyYahoo's readership/aggregation service,"
Wolk wrote in her note.

Wolk added that she expects a potential new advertising market to grow
around blog content.

A Yahoo spokeswoman declined to comment.

Google Inc., Microsoft Corp. Web unit MSN, Time Warner Inc.'s AOL and
Ask Jeeves Inc. each have invested in blogging tools. Ask Jeeves
acquired search capabilities through its Bloglines acquisition in
February.

NOTE: For more telecom/internet/networking/computer news from the daily
media, check out our feature 'Telecom Digest Extra' each day at
http://telecom-digest.org/td-extra . Hundreds of new articles daily.

*** FAIR USE NOTICE. This message contains copyrighted material the
use of which has not been specifically authorized by the copyright
owner. This Internet discussion group is making it available without
profit to group members who have expressed a prior interest in
receiving the included information in their efforts to advance the
understanding of literary, educational, political, and economic
issues, for non-profit research and educational purposes only. I
believe that this constitutes a 'fair use' of the copyrighted material
as provided for in section 107 of the U.S. Copyright Law. If you wish
to use this copyrighted material for purposes of your own that go
beyond 'fair use,' you must obtain permission from the copyright
owner, in this instance, Reuters, Limited.

For more information go to:
http://www.law.cornell.edu/uscode/17/107.shtml

Post Followup Article Use your browser's quoting feature to quote article into reply
Go to Next message: Marcus Didius Falco: "Identity Theft : What's in a Name? Economist.com"
Go to Previous message: Lisa Minter: "Internet Passes Radio for Political News - Survey"
TELECOM Digest: Home Page