TELECOM Digest OnLine - Sorted: Yahoo to Invest in Blogs, Analyst Says

Yahoo to Invest in Blogs, Analyst Says

Lisa Minter (
07 Mar 2005 00:00:00 GMT

SAN FRANCISCO (Reuters) - Internet media company Yahoo Inc. is likely
to build and buy tools that help its users create, publish and search
blogs, Susquehanna Financial Group Marianne Wolk said in a note on

Wolk also said she also expects the company to expand into social
networking software, which lets users share and organize content.

Yahoo recently integrated RSS feeds into its MyYahoo home page. RSS,
or really simple syndication, allows users to receive content from
sources such as news organizations and Web blogs. It also is a way for
Web publishers to syndicate their content.

"We believe Yahoo is likely to continue to invest in the blogosphere;
we see Yahoo building and buying blog tools and RSS search
capabilities to complement MyYahoo's readership/aggregation service,"
Wolk wrote in her note.

Wolk added that she expects a potential new advertising market to grow
around blog content.

A Yahoo spokeswoman declined to comment.

Google Inc., Microsoft Corp. Web unit MSN, Time Warner Inc.'s AOL and
Ask Jeeves Inc. each have invested in blogging tools. Ask Jeeves
acquired search capabilities through its Bloglines acquisition in

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