TELECOM Digest OnLine - Sorted: Six Apart

Six Apart

Monty Solomon (
Sun, 20 Feb 2005 01:43:48 -0500

Couple Build Startup Into Blog Powerhouse


SAN FRANCISCO (AP) -- Like so many other 20-somethings hoping to mine
the Internet gold rush of the late 1990s, Mena Trott was thrown for a
humbling loop by the dot-com bust, yet still craved stardom. Her
unassuming husband, Ben, just wanted another computer programming gig
in Silicon Valley's depressed job market. The couple's odd chemistry
cooked up Six Apart Ltd., a startup that has helped popularize the
"blogging" craze, with millions of people worldwide maintaining online
personal journals that dissect everything from politics to poultry.

The Trotts, both 27, have amplified the buzz about Web logs, or blogs,
by making them easier to set up and write.

San Francisco-based Six Apart provides two widely used blogging tools
_ a software publishing program, Movable Type, and a hosted service,
TypePad, for people who don't want to do the technological grunt work

Boosted by the recent takeover of another blogging service called
LiveJournal, Six Apart now has 7 million users, including a
substantial number who pay fees that range from $4.95 per month for
TypePad's bare-bones package to thousands of dollars for licensing
Movable Type to install on their own servers.

The revenue stream, which the Trotts declined to disclose, has enabled
the privately held Six Apart to expand from just six employees in
early 2004 to more than 70 with the LiveJournal acquisition, making
the Trotts darlings of the blogosphere.


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