TELECOM Digest OnLine - Sorted: Re: Simplifying Web Checkouts

Re: Simplifying Web Checkouts

ranck@vt.edu
Fri, 18 Feb 2005 17:15:16 UTC

Monty Solomon <monty@roscom.com> wrote:

> By BOB TEDESCHI

> FOR many e-commerce sites, the shopping cart is where transactions go
> to die.

> About half of prospective customers bail out of their purchases
> sometime after selecting products and before hitting the buy button,

> http://www.nytimes.com/2005/02/14/technology/14ecom.html?ex=1266037200&en=2e977cb22a040daa&ei=5090

Well, I went and read the rest of the article and never did it mention
the main reason I usually drop shopping cart transactions part way
through. In a lot of these on-line shops the only way to find out
their shipping charge is to get the item into the shopping cart. I
comparison shop and that includes shipping costs. Some sites have
clearly wised up on this and do state shipping costs up front, or at
least give you a way to find them without loading an item into their
cart. Web business is an ongoing learning process for the merchants
and the customers.

Bill Ranck
Blacksburg, Va.

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