TELECOM Digest OnLine - Sorted: Re: Simplifying Web Checkouts

Re: Simplifying Web Checkouts
Fri, 18 Feb 2005 17:15:16 UTC

Monty Solomon <> wrote:


> FOR many e-commerce sites, the shopping cart is where transactions go
> to die.

> About half of prospective customers bail out of their purchases
> sometime after selecting products and before hitting the buy button,


Well, I went and read the rest of the article and never did it mention
the main reason I usually drop shopping cart transactions part way
through. In a lot of these on-line shops the only way to find out
their shipping charge is to get the item into the shopping cart. I
comparison shop and that includes shipping costs. Some sites have
clearly wised up on this and do state shipping costs up front, or at
least give you a way to find them without loading an item into their
cart. Web business is an ongoing learning process for the merchants
and the customers.

Bill Ranck
Blacksburg, Va.

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