TELECOM Digest OnLine - Sorted: A U.S. First: Dish Network Offers Interactive Shopping Channel

A U.S. First: Dish Network Offers Interactive Shopping Channel

Monty Solomon (
Tue, 8 Feb 2005 09:13:52 -0500

Satellite News

While interactive television is fairly common in the European
television markets, it hasn't yet caught on in a significant way in
the United States, but EchoStar Communications Corp. is hoping to
change all of that.

The company which already offers a variety of interactive services,
EchoStar will be the first television company in either the cable or
satellite side of the market to offer the ability to shop through the
interactive functions on its Dish Network direct-to-home satellite
television service.

The service, to be launched later this month, was developed in
partnership with high-tech gadget retailer Sharper Image and offers
Dish subscribers the ability to purchase selected items from their
catalog from the comfort of the living room.

According to Scott Higgins, director of interactive programming for
EchoStar, the service works like this: viewers enter the interactive
portal and select the Sharper Image channel. After browsing the
catalog and making a selection, the view, through the remote control,
is prompted to enter credit card information. That information is
shipped directly to Sharper Image for order processing.

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