TELECOM Digest OnLine - Sorted: Google to Branch Into Television

Google to Branch Into Television

Monty Solomon (monty@roscom.com)
Tue, 25 Jan 2005 00:19:36 -0500

By MICHAEL LIEDTKE AP Business Writer

SAN FRANCISCO (AP) -- Google Inc. is using its popular Internet search
technology to find information and images broadcast on television,
continuing a recent effort to extend its reach beyond the Web.

The Mountain View-based company planned to introduce the new video
search service Tuesday in an index that will be operated separately
from the market-leading search engine offered on its home page. The
feature pinpoints content previously aired on a variety of television
networks by scanning through the closed caption text that many
programmers offer.

Google's index, which began storing information last month, includes
programming from ABC, PBS, Fox News and C-SPAN.

- http://finance.lycos.com/home/news/story.asp?story=46404215

[TELECOM Digest Editor's Note: Also see Lisa Minter's full report on
Google/Television elsewhere in this issue today. PAT]

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