TELECOM Digest OnLine - Sorted: A Marriage of Convenience - DirecTV Interactive Services


A Marriage of Convenience - DirecTV Interactive Services


Monty Solomon (monty@roscom.com)
Sat, 15 Jan 2005 00:25:29 -0500

CONSUMER BEAT

DirecTV hopes that combining two American loves -- television and
football -- will lead to the blossoming of interactive services

By Bruce Mohl, Globe Staff | January 9, 2005

Americans love their TVs, but do they really want to interact with
them?

DirecTV is betting that football fans do. The satellite broadcaster is
gearing up to launch a premium-priced interactive TV package with its
Sunday Ticket subscription service next season that will allow fans to
check scores, statistics, and fantasy team developments right on
screen with their remote rather than logging on to NFL.com.

http://www.boston.com/business/technology/articles/2005/01/09/a_marriage_of_convenience/

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