TELECOM Digest OnLine - Sorted: Coming in '05: AT&T Mobile (Via Sprint)

Coming in '05: AT&T Mobile (Via Sprint)

Monty Solomon (
Mon, 3 Jan 2005 08:41:29 -0500


AT&T is expected to announce as soon as next week details about how it
plans to offer mobile phone service using Sprint's cellular network,
according to executives close to the companies.

Sprint, which said earlier this year that it would work with AT&T to
offer cellphone service to AT&T's business customers, is fast
solidifying its position as the top reseller of telecommunications
services. Because it is not affiliated with the regional Bell
companies, it has been able to build a strong business as a wholesaler
of network capacity to the Bells' rivals.

AT&T plans to start marketing Sprint's cellphone service as its own in
the first half of 2005, after it wins back the rights to use the AT&T
Wireless brand from Cingular Wireless, which acquired AT&T Wireless in
October. Some of the particulars of how it will handle billing and
operations for the new mobile service will be spelled out next week,
the executives said. AT&T is not expected to announce pricing for its
plans yet.

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