TELECOM Digest OnLine - Sorted: Iconic Grilled Cheese Feeds Internet Frenzy

Iconic Grilled Cheese Feeds Internet Frenzy

Monty Solomon (
Thu, 25 Nov 2004 00:54:30 -0500

By Don Aucoin, Globe Staff

Diana Duyser will become $28,000 richer today, stand at the center of
a media spotlight, and embark on a nationwide tour starring herself --
and all it cost her was a 10-year-old sandwich.

Not just any sandwich, of course. In one of the more bizarre sequences
of the Internet era -- or any era -- Duyser reaped her windfall by
going on eBay to auction off a grilled cheese sandwich on which, she
claims, resides the image of none other than the Virgin Mary. In only
two weeks, the posting triggered nearly 2 million page views, making
it one of most popular listings in eBay's history.

Equally remarkable was the viruslike speed with which the online
auction site became crowded with scores of products that were
half-spoof, half-spinoff: Virgin Mary Grilled Cheese lunchboxes,
greeting cards, T-shirts featuring President Bush and posters of
Governor Arnold Schwarzenegger of California with the sandwich,
refrigerator magnets, paintings, a "Low Carb Virgin Mary Grilled
Cheese recipe," even an Internet domain address.

Bidding ends at $28K for cheese sandwich

November 23, 2004

HOLLYWOOD, Fla. -- A woman who said her 10-year-old grilled cheese
sandwich bore the image of the Virgin Mary will be getting a lot more
bread after the item sold for $28,000 on eBay ., an online casino, confirmed that it placed the
winning bid, and company executives said they were willing to spend
"as much as it took" to own the 10-year-old half-sandwich with a bite
out of it.

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