TELECOM Digest OnLine - Sorted: Live Earth Internet Concert Generated 9 Million Simultaneous Streams

Live Earth Internet Concert Generated 9 Million Simultaneous Streams

Reuters News Wire (
Sun, 08 Jul 2007 22:48:47 -0500

Live Earth Internet streaming sets record.

The Live Earth global pop concerts on Saturday broke a record for an
online entertainment show by generating more than 9 million Internet
simultaneous streams, Microsoft Corp. Web portal MSN said.

As the last two of the nine Live Earth concerts got underway, MSN
product manager Karin Muskopf said the number of streams had surpassed
the previous record held by 2005's Live 8 global concerts to fight

"We have exceeded any other online entertainment event," Muskopf said.
"It's really exciting to see the enthusiasm for the concert."

An Internet stream is when a person watches on a computer. People can
stream an event more than once -- by switching it on and off -- so 9
million streams does not necessarily mean 9 million people watching,
MSN said.

Live 8 was the first major multi-venue event successfully streamed
live with Time Warner Inc.'s AOL portal on the Web. AOL said 5 million
people had logged on to the event on the day of those shows, but it
did not say how many Internet streams of the event there had been.

MSN said it would not be able to immediately determine the number of
people who logged on to Live Earth.

Control Room, producer of Live Earth and Live 8, said it found that
the on-demand streams in the days after the Live 8 had the most
impact, especially after clips were passed around by e-mail.

Live 8 was streamed by users more than 100 million times in the six
weeks following the shows.

Live Earth is predicted to be three times bigger with organizers
expecting more than 80 percent of the viewership will be on-demand in
the days after the event.

Copyright 2007 Reuters Limited.

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