TELECOM Digest OnLine - Sorted: Re: Cingular - AT&T ?

Re: Cingular - AT&T ?

Steven Lichter (
Fri, 11 May 2007 22:42:17 GMT

John Levine wrote:

>> What I don't understand is that I thought the old AT&T cellular
>> carrier didn't have such a great reputation, but Cingular did.

> Right. AT&T spun off quite a lot of "we don't care, we don't have to"
> into ATTWS.

>> Given that, and as you say all the branding work, I don't see how
>> renaming Cingular into "at&t" makes sense.

> Seems pretty stupid to me, too. I expect they think there will long
> term benefits in giving the whole company the same name.

>> While we're on the subject, after divesture whatever happened to Bell
>> Canada and Cincinnatti Bell, of which I believe AT&T didn't own very
>> much.

> It's been a long time since AT&T owned any of Bell Canada. It's quite
> healthy, and remains the dominant telco in eastern Canada. Their
> holding comapny BCE has bought a variety of other stuff, notably the
> Globe and Mail which is Canada's largest newspaper.

From what I remember Cinci Bell was never a Bell company, much like one
on the East Coast now owned by at&t.

> After unhooking itself from AT&T, Cinci Bell made the same mistake as
> Qwest, diving into the long distance market and calling itself
> Broadwing, and learned the same lesson as Qwest, there's only a
> financial black hole there. They spat Broadwing back out and are now
> back to being a profitable regional ILEC with all the usual services
> including mobile telephony and DSL.

> R's,

> John

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