TELECOM Digest OnLine - Sorted: TiVo Sees if You Skip Those Ads

TiVo Sees if You Skip Those Ads

Monty Solomon (
Sun, 4 Feb 2007 21:45:05 -0500

by David Lazarus

TiVo revealed the other day that it's offering TV networks and ad
agencies a chance to receive second-by-second data about which
programs the company's 4.5 million subscribers are watching and, more
importantly, which commercials people are skipping.

This raises a pair of troubling questions: Is TiVo, which
revolutionized TV viewing with its digital video recording technology,
now watching what people watch? And is it selling that sensitive info
to advertisers and others?

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